"Orientation Week is the first touchpoint for 1,200+ new students at Universitas Ciputra. The goal was to capture the electrifying energy of Day 1 and Cinta Laura’s empowering session into a high-retention social media recap. I focused on a visual style that blends academic excellence with modern lifestyle, ensuring the 'Maba' felt inspired and proud to be part of the community from the very first post."